Armela Totaj
Human-Centered Workplace Strategist & Experience Designer
For the past six years, Armela has dedicated herself to her mission: transforming the human experience at work through a multidisciplinary blend of organizational design, leadership development, wellness practices, and employee experience design. She brings a rare combination of strategic insight and soulful presence to the workplace, helping organizations unlock their people’s full potential and create cultures that energize, inspire, and thrive.
Armela Totaj began her professional journey in Finance and Banking, holding a Master’s degree in Business Administration. It was during this time that she developed a strong curiosity about human behavior at work and the strategic management practices that influence performance.
Her path took a pivotal turn while working for a global company in Switzerland, where she observed firsthand that traditional Human Resources strategies were no longer enough to truly engage employees or resolve persistent underperformance. This realization became a catalyst for her transformation.
Motivated to find deeper, more human-centered solutions, Armela pursued a Master’s degree in Leadership and Service Design at Novia University in Finland. There, she deepened her understanding of human behavior and explored innovative ways to design organizations and services that go beyond employee engagement to truly elevate the employee experience.
Parallel to her academic and professional growth, Armela embarked on a personal wellness journey through the practices of yoga and Ayurveda, eventually becoming a certified teacher in both disciplines. These practices continue to shape her holistic approach to work and life.
Shaping Future Workforce
During her stay in Finland, Armela expanded her impact by providing training workshops to university students, supporting them in launching meaningful and purpose-driven careers. She also facilitated sessions for start-ups, helping them cultivate workplace cultures where team alignment and diversity are not only respected but celebrated as sources of strength and innovation.
Recognizing the growing need for well-being in the modern workplace, Armela offered wellness sessions for employees—integrating mindfulness, yoga, and Ayurvedic principles—to help individuals recharge, find balance, and sustain positive energy. At the team level, she applied design thinking methods to guide groups through complex challenges, encouraging creative collaboration, empathy, and solution-oriented thinking.
Reviews
Too many valuable take-aways from Armela`s training to list! Golden tips for us to think about. It was really good and informative! Was great having such relevant theory behind own experience – now certain behaviors are better understood.
— The Academic Staff of Novia UAS | FINLAND
Very engaging workshop, educational and fun at the same time. After this workshop I will see many things in a new way! Armela inspired me to learn more about the customer-centric approach of my work.
— Students of Humak UAS | FINLAND
We appreciate Armela`s invaluable business expertise and personal communication skills that brought pivotal growth and a sustainable work process in 3R ZeroWaste …through her efforts, she made our country, India, a better place to live and work. Thank you sincerely for all the wholehearted assistance.
— Shiv Rao, Founder & CEO, 3R ZeroWaste | INDIA
Impressive workshop organized by Armela. She succeeded in aligning people with the same scope by increasing awareness and synergy towards the same goal.
— Michael Rada, founder of INDUSTRY 5.0 & CEO of IBCSD LAB Ltd. & Recognized Thought Leader | CZECH REPUBLIC
Armela has provided a new perspective about offering a service as a product which brought the participants of our startup accelerator program into more customer-centric strategies during the product development stage. She shifted the participant’s way of thinking while giving insight into the service design. In addition, she shared some practical advice about the pricing and branding strategies of new services.
— Anna Pikala, Project Manager, Tempo-Hanke | FINLAND
Armela has supported us on many projects and I’m impressed with her professionalism and human-centered approach to designing optimum business processes, keeping in mind the human-work synergy and its impact on long-term revenue growth. She’s a great mentor and a coach, fosters teamwork, has a tremendous leadership impact, gets results, and brings the best out of other people.
— Zafar Siddiqui, Founder & CEO, Akamori Educational Technologies Inc. | DUBAI
ABSOLUTELY useful training to help me in the planning and execution of my work!! This training would help in Project Management to develop team building. I have been waiting for this type of concrete information.
We HAVE to get Armela to provide this as a recurrent training, every year.
— Staff of Novia UAS | FINLAND
Core Expertise
- Business Design I Service Design I Organizational Design
- Multicultural Communication I Diversity Management
- Quantitative & Qualitative Research I Business Analysis
- Corporate Controlling I Total Quality Audit & Management
- Employee-Centered Development Program Consulting
- Yoga & Ayurveda Lifestyle I Holistic & Systems Thinking
- Lecturing I Corporate Training I Team Facilitation
Armela, brings extensive expertise in holistic team development and synergy building. With a background rooted in psychology and leadership training, she specializes in guiding organizations through transformative retreats and tailored programs to enhance collaboration and individual growth. Her approach integrates scientific research with practical strategies to foster cohesive and dynamic teams.
Dedicated to unlocking human potential, Ani develops customized interventions that align team members’ strengths and values, creating a unified and high-performing work environment. Her work is grounded in evidence-based methods, ensuring sustainable improvements in team cohesion and communication.
Balance & Connection
Through all these efforts, Armela continues to bridge the gap between personal well-being and professional performance—empowering individuals and organizations to grow in harmony, unlock their full potential, and build the future of work with heart, purpose, and resilience.
CORPORATE HOLISTIC RETREATS BY DESIGN 